Timing in email marketing can be as important as deciding what to put in a message and who to send it to, industry experts warn.
When timing is being considered in an email marketing campaign, this involves deciding which day to press the button on the mailing and at what time.
The overall consensus from research done seems to indicate that mail sent in the middle of the week – on Tuesdays, Wednesdays and Thursdays stands the most chance of being opened and read.
However, this does not rule out Mondays or Fridays, analysts warn. For example, sending a message on a Monday can be a good time as many people organise their email inboxes on that day. However, if sending a message on a Monday, it is best to send it late in the morning or at lunchtime as this is when people are more likely to check their inbox, so the recommendation goes.
And if you choose Friday? Best to send your message early in the day, is the recommendation, so your recipient has time to read it, take it in and take action.
The lesson in all this, perhaps, is that it is important to consider timing when sending out your email communication, but don't be too hung up on ruling out certain days. Apparently this includes not ruling out the weekend either as some people have more time then to devote to their email inboxes.
RSS Feed
DIGG this story
