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Start up business financing secrets revealed
08/05/2007
The co-founder of the retail chain Lush has revealed the secrets to her success in the early stages of creating what has become a worldwide enterprise.
Rowena Bird, whose stores cosmetics now number more than 85 across the UK and around 800 globally, has explained that the first few steps for her business were funded using credit cards and by raising cash through car boot sales.
Soon however, following a successful early effort to bring attention to the Lush brand, Ms Bird and her co-founder secured the investment required to establish a store in London's Covent Garden and expansion plans for the business began to take off, she explains.
"[We found] a partner who was willing to invest in us; and that's when we got our first little shop in Covent Garden…and the money we made there we used to buy a shop on King's Road," she continued.
"The most important thing is that you get the shop in the right location."
Rowena Bird, whose stores cosmetics now number more than 85 across the UK and around 800 globally, has explained that the first few steps for her business were funded using credit cards and by raising cash through car boot sales.
Soon however, following a successful early effort to bring attention to the Lush brand, Ms Bird and her co-founder secured the investment required to establish a store in London's Covent Garden and expansion plans for the business began to take off, she explains.
"[We found] a partner who was willing to invest in us; and that's when we got our first little shop in Covent Garden…and the money we made there we used to buy a shop on King's Road," she continued.
"The most important thing is that you get the shop in the right location."