The interior of a shop is used to display goods for sale to the public. To this end it needs to reflect a number of elements in order to get the most out of the display. The shop will need to be fitted to accommodate the nature of the business.
Depending on the type of business the shop will be fitted out accordingly. If the shop is selling food and drink there will be a need for refrigeration and shelves to display frozen and dried foods in separate locations.
In the retail environment the shop floor offers a unique selling opportunity. The customer is often drawn to shop via its window display. A well planned retail interior can mean the difference between making a sale and not making a sale.
Many considerations have to be made when designing the layout of a new store. The designer will use CAD drawings to create a visual idea of the space and layout. The designer would have to bear in mind the footfall expected and the quantity of items that will be on display.
Shop fitting has to take into consideration the health and safety of the customers and staff that will be using the premises. The design has to include calculations of expected customer footfall and will also have to bear in mind that fire escapes and electricity components have to be factored into the overall design.
When designing a space that will be used to display goods for sale, the primary objective will be to create an atmosphere that entices the customer to buy goods. The process of purchasing is well researched and shop fitting is a design process that entails having an understanding of the customer.