It is vital to ensure that emails are written in a way that is compatible with email reader systems.
If your potential customers cannot read your message when they click on it, not only are you wasting your time and money communicating with them and potentially losing a sale, but you could also alienate that customer simply by irritating them.
Some email marketers are tempted to use fancy graphics and complex images when setting up an email campaign but companies should be careful to strike a balance between design and practicality.
Pamela Hazelton, an online marketing expert, gives the following tips:
Include a link to a browser-loaded version of the message, and ALT tags should be used on all messages. Graphics should be used to enhance the message and entice customers, not to replace text.
Marketers should also remember to design their message to fit well in preview screens, which is how most people view messages. Also ensure you are aware of the standards and formats of emails used by most people.
Lastley, test your message before sending it, using various services and clients such as Gmail, Outlook etc.
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