UK Market Research Guide
Market research companies exist to carry out research, information gathering and fact-finding missions, on an organisation's behalf.
The agency executives will help an organisation set out its research objectives, formulate its project design, and execute the necessary fieldwork to collect the information. The market research company will then analyse the data, interpret and make sense of it, and finally, they will write up conclusions, and make subsequent recommendations.
The aim of market research is to gain a better understanding and knowledge of the subject matter, and the target demographic. Global and local markets are becoming increasingly competitive, and market research is becoming an indispensable tool for both large and small organisations.
Well-conducted market research can make an inestimable difference to an organisationís success, as well-orchestrated analyses of the market provide businesses with a unique insight into their customer base, and how best to meet its needs. The more accurately the needs of the customer are assessed, the more specifically the organisation can strive meet them, leading to the organisationís own enhanced relevance, profitability, and success. For this reason, market research is crucial for optimum success in todayís business world.
Here is a listing of featured market research agencies in the UK: