UK Event Management Guide
Event management involves the planning and execution of a special event often using project management skills. This puts one person in charge of the event and that point person will coordinate all aspects of the event. Event managers pay close attention to the branding or theme of the event taking care to follow the ideas of the client.
The event can be a corporate function such as a Christmas party or a private party for a wedding reception.
Event management uses management techniques to make sure a festival, concert or party goes smoothly and is successful in the eyes of the person the event is planned for.
Event managers pay close attention to their target audience when planning the elements of the event including location, time, date, menu and venue.
Community festivals used to be casual affairs with people pitching in to help. Now event managers are employed to make sure things run smoothly, in a sophisticated way.
Using an event to raise funds is also popular and brings the importance of a successful celebration to light. Charities will often ask an event manager to coordinate galas and business functions where featured guests are asked to attend.