UK CRM Guide
Customer Relationship Management (CRM) is a business philosophy, not just a technology - understanding your customers' needs enables you to build better relationships and increase sales.
Practising CRM helps you stay close to existing customers and win new ones.
Although a sound customer relations strategy has to come first, it can be effectively supported by technology, such as CRM software.
What are the benefits?
Excellent customer service is about being aware of customer needs and reacting to them effectively. CRM helps you to understand, anticipate and respond to your customers' needs in a consistent way, right across your organisation.
Practising CRM requires an efficient and integrated internal business system. Many businesses benefit from the organisational discipline CRM imposes, as well as from the technology itself.
CRM will help your business if you view it as a set of tools that let you to do more for, and get more from, your customers. CRM can:
develop better communication channels; collect vital data, like customer details and order histories; create detailed profiles such as customer preferences; deliver instant, company-wide access to customer histories; and identify new selling opportunities.
Below are some featured CRM suppliers and consultants.