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Businesses advised to 'examine sales' to attract interest
20/04/2007
Businesses are being encouraged to make sure their sales and marketing strategies are in order, not just their accounts, to make themselves an attractive proposition for buyers.
According to David Cheesman, co-author of the The European Consulting Mergers & Acquisitions Report 2007, the consultancy sector and service business industry are both ripe for takeover, but that future finances must be in good shape.
Mr Cheesman said: "They [firms] should begin by examining their current sales and marketing processes - are they producing a healthy pipeline of leads and new business?"
The report's other co-author, Paul Collins, suggests in the mergers and acquisitions study that small and medium-sized firms with sales over £3 million per annum are the most tempting, but they still need to show they are a "well run" business, implying financial management should be perfect.
Both Mr Collins and Mr Cheesman are managing director and co-director respectively of Equiteq, a consultancy advisory firm.
According to David Cheesman, co-author of the The European Consulting Mergers & Acquisitions Report 2007, the consultancy sector and service business industry are both ripe for takeover, but that future finances must be in good shape.
Mr Cheesman said: "They [firms] should begin by examining their current sales and marketing processes - are they producing a healthy pipeline of leads and new business?"
The report's other co-author, Paul Collins, suggests in the mergers and acquisitions study that small and medium-sized firms with sales over £3 million per annum are the most tempting, but they still need to show they are a "well run" business, implying financial management should be perfect.
Both Mr Collins and Mr Cheesman are managing director and co-director respectively of Equiteq, a consultancy advisory firm.