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- Sun, 10 Jul, 2011
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- Thu, 24 Mar, 2011
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Networking events are recommended for landlords - Sun, 28 Nov, 2010
Networking and debate events give landlord insurance customers the opportunity to discuss the major issues for the buy-to-let industry.

The recent Rented Sector Summit hosted by the National Landlord [more]


Streamlining mailing lists can make all the difference - Mon, 10 May, 2010
Overhauling a direct mail database can be key to improving business returns, a senior market authority has said.

Zephrin Lasker, who has closely examined email marketing practices through his role as [more]


Marketing emails must be readable - Thu, 6 May, 2010
It is vital to ensure that emails are written in a way that is compatible with email reader systems.

If your potential customers cannot read your message when they click on it, not only are you wasti [more]


Timing email marketing campaigns - Mon, 3 May, 2010
Timing in email marketing can be as important as deciding what to put in a message and who to send it to, industry experts warn.

When timing is being considered in an email marketing campaign, this i [more]


New business for departing Punch boss - Thu, 29 Apr, 2010
City insiders are eyeing the next move of out-going Punch Taverns boss, Giles Thorley, after news emerged he set up a new company by the name of Anthrop Capital.

The famed financial engineer announc [more]


Quality of communication vital in email marketing - Mon, 26 Apr, 2010
An industry expert has warned that email marketers need to ensure that they focus on their email communication strategy as well as on the technical aspects of email marketing implementation.

Simms Je [more]


A how-to for email marketing - Thu, 22 Apr, 2010
Emailing marketing, simply put, is when a company uses email to communicate with customers for marketing purposes.

This form of marketing has rocketed in popularity in recent years, not least becaus [more]


Ensure business databases up to date - Mon, 19 Apr, 2010
New research has shown that companies in the UK are losing £146 million annually as their mailing lists are not up to date.

The report was published by the IT firm Postcode Anywhere and reveal [more]


Buying an e-mail list from a distressed company - Thu, 15 Apr, 2010
There are a number of issues to bear in mind if you are considering buying an e-mail list from a company that is going out of business.

First of all, resist the temptation to take the list and contac [more]


Business data strategy under-protecting trade secrets - Mon, 12 Apr, 2010
A new survey has found that the business data strategy of many companies does not have enough focus on protecting trade secrets.

A poll of over 300 decision-makers within the IT industry was recently [more]


Email marketing must be translated appropriately - Thu, 8 Apr, 2010
It is vital that email marketing material should be translated or adapted correctly when being used for an overseas email marketing campaign.

Cynthia Edwards, a senior copywriter at agency Razorfish, [more]


Unsubscribe requests should be granted without fuss - Mon, 5 Apr, 2010
Ed Henrich, an industry expert, has advised that mailing list subscribers who wish to unsubscribe from a company mailing list should have their request freely granted.

Mr Henrich warned that althoug [more]


Direct mail marketing still important - Thu, 1 Apr, 2010
In the new era of social media marketing, there is a still a place for the more traditional types of marketing techniques, such as direct mail, experts have advised.

Facebook has an overwhelming 400 [more]


Online businesses not making full use of data - Mon, 29 Mar, 2010
A recent study carried out by IT company SLI-Systems has shown that 68% of companies are not sure if they are fully utilising customer data.

The research was carried out on approximately 600 online c [more]


Marketers recommended not to buy mailing lists - Thu, 25 Mar, 2010
Email marketing expert, Stephanie Miller, has warned marketers against buying mailing lists from third parties.

Ms Miller explained that in the first instance information from third parties has not b [more]


Social media platforms increasingly used for business data - Mon, 22 Mar, 2010
Experts have found that an increasing number of companies are now using social media platforms as a way to generate business data for their marketing campaigns.

The Direct Marketing Association (DMA) [more]


Business data management outsourcing likely to increase - Thu, 18 Mar, 2010
Industry forecasts show that a growing number of companies are likely to outsource the organisation of their mailing lists in 2010.

The technology and telecoms consultancy firm, Ovum, has reported th [more]


Business mailing lists still necessary - Mon, 15 Mar, 2010
Social marketing strategies are vital for every business nowadays and part of this strategy is the post-capture of data. If your customers don’t hear from you, you won't be in their minds, [more]

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