UK Guide to Branding Consultants
Standing out amongst a mass of competitors is a challenge any company in today’s business climate is familiar with.
Branding is not all about your company’s name. Just like we know people by their names, we know hundreds of brands by name. But the more we know about a company, the more they seem to take on a particular identity.
Neither is branding all about the visual, which is why you’ll need a branding consultant, rather than a graphic design firm or advertising agency.
Branding is the sum total of a company’s identity, from its name and logo to every piece of communication, whether internal or external, to every encounter every customer or potential customer has with it. It is the process of planning and developing an identity of a company or business through a specific product or brand. At the least, branding will set to align a business with a specific logo and product or service.
A strong brand strategy can increase the awareness of a company and its products or services in such a way that establishes feelings and reactions and a favourable view towards the company as a whole. To create this sort of “brand awareness” in your market, it takes skillful Brand Strategy know-how.
Branding seeks to increase the value of a product of company in the eyes of the consumer. Branding also attempts to gain repeat business from customers and increase sales through comparing one brand to competitors and perhaps offering lower prices.
Companies value the success of branding by home much profit it generates for the business. These results are determined by adding up additional sales and increased rates.
Successful branding campaigns are thought to add value to the shares and stocks of a company which then allows for growth through sales to shareholders. Procter & Gamble PLC is thought to be one of the first companies to spend time, research and money developing its brand.
Brand Strategy is nothing new. Yet, the expectations consumers now have for a product or service they buy is stronger than ever before.
We all realise that clients don’t just buy products and services. They buy promises, reputations and how your brand makes them feel - what your brand represents.
Your brand is the totality of your company and its business. Trust it to the professionals, and see if branding consultants can find your company’s unique personality.